7u7u7 Privacy Policy — How We Protect Your Personal Data
At 7u7u7, your privacy is a core commitment, not an afterthought. This Privacy Policy explains in plain English exactly what personal data we collect from Bangladesh players, why we collect it, how we use it, and the rights you hold over your own information at all times.
Privacy Principles at 7u7u7
Six foundational commitments that shape how 7u7u7 handles every piece of player data across the platform.
1. Introduction
7u7u7 is committed to protecting the privacy and personal data of every player who uses our platform. This Privacy Policy sets out in clear, plain English the types of personal information we gather, the purposes for which that information is used, the parties with whom it may be shared, and the measures we take to keep it safe and secure.
This policy applies to all personal data collected through the 7u7u7 website, mobile-optimised interface, and any related platform services, including sports betting, live casino, slot games, and customer support interactions. It should be read alongside the 7u7u7 Terms & Conditions, which govern the broader relationship between the Player and the platform.
7u7u7 takes a privacy-first approach. We collect the minimum data necessary, hold it for no longer than required, and apply strict internal controls to prevent unauthorised access, misuse, or disclosure. If you have any concerns about how your data is handled, you are welcome to contact our support team at any time.
2. Data We Collect
7u7u7 collects personal data in the following categories, depending on how you interact with the platform:
2.1 Registration and Identity Data
- Full legal name as it appears on your government-issued identification document.
- Date of birth (to verify that you meet the 21+ age requirement).
- Username and encrypted password chosen at registration.
- Email address and mobile phone number used to create your account.
- Residential address, city (e.g., Dhaka, Chittagong, Sylhet, Khulna, Rajshahi), and country of residence.
2.2 Know Your Customer (KYC) Verification Data
- Copies of government-issued identification documents such as National Identity Card (NID), passport, or driving licence.
- Proof of address documents where required for enhanced verification.
- Proof of payment method ownership (e.g., screenshot of bKash or Nagad account registered in your name).
2.3 Financial and Transaction Data
- Records of deposits and withdrawals, including amounts in Bangladeshi Taka (৳), timestamps, and payment method details (bKash, Nagad, Rocket, Upay, bank transfer).
- Betting history, including stakes placed, markets selected, and settlement outcomes.
- Bonus and promotional offer usage history.
2.4 Technical and Device Data
- IP address and approximate geographic location derived from IP data.
- Device type, operating system, and browser version.
- Session timestamps, login history, and platform navigation data.
- Cookie identifiers and similar tracking technology data (see Section 7).
2.5 Communications Data
- Records of all communications between you and the 7u7u7 support team, including live chat transcripts and email correspondence.
- Feedback, complaints, and dispute records.
3. How We Collect Data
7u7u7 collects personal data through the following means:
- Directly from you — when you register an account, complete KYC verification, make a deposit or withdrawal, place a bet, claim a bonus, or contact our support team.
- Automatically — through cookies, server logs, and similar tracking technologies when you visit and interact with the 7u7u7 platform (see Section 7 for full details on cookies).
- From third-party verification services — where we use identity verification or fraud detection partners to assist with KYC compliance and account security. These partners provide processed results only; raw document copies are held by 7u7u7 under strict access controls.
- From payment processors — transaction confirmation data from bKash, Nagad, Rocket, Upay, and banking partners is shared with 7u7u7 to reconcile deposits and withdrawals against your account.
4. How We Use Your Data
The personal data collected by 7u7u7 is used exclusively for the following purposes:
| Purpose | Data Used |
|---|---|
| Account registration and management | Name, email, username, password, date of birth, phone number |
| Age and identity verification (KYC) | ID documents, date of birth, address, payment method proof |
| Processing deposits and withdrawals | Payment method details, transaction records, KYC data |
| Delivering betting and casino services | Account data, session data, betting history |
| Customer support and dispute resolution | Account data, communications history, transaction records |
| Fraud prevention and platform security | IP address, device data, login history, transaction patterns |
| Responsible gaming monitoring | Betting history, session duration, deposit frequency |
| Legal and regulatory compliance | All data categories as required by applicable obligations |
| Platform improvement and analytics | Anonymised or aggregated usage data only |
| Sending service-related communications | Email address, phone number (no unsolicited marketing) |
5. Legal Basis for Processing
7u7u7 processes your personal data on one or more of the following legal bases, depending on the specific processing activity:
- Contractual necessity — processing required to perform the agreement between 7u7u7 and the Player, including account management, payment processing, and delivery of betting services.
- Legal obligation — processing required to comply with applicable laws and regulations, including anti-money laundering (AML) obligations and age verification requirements.
- Legitimate interests — processing conducted for the legitimate operational interests of 7u7u7, including fraud prevention, platform security, and service analytics, where those interests are not overridden by the Player's fundamental rights.
- Consent — where processing is not otherwise justified on the bases above, 7u7u7 will seek explicit, informed consent from the Player. Consent may be withdrawn at any time without affecting the legality of prior processing.
6. Data Sharing & Third Parties
7u7u7 does not sell, rent, or trade personal data. We may, however, share specific data with carefully selected third parties in the following circumstances:
6.1 Payment Processors
To process deposits and withdrawals, 7u7u7 shares the minimum necessary transaction data with our payment partners, including bKash, Nagad, Rocket, Upay, and partnered Bangladeshi banks. These parties act as independent data controllers for the purposes of their own payment processing services and are subject to their own privacy policies.
6.2 Identity Verification Partners
7u7u7 may share identity documents and verification requests with accredited KYC service providers. These partners process data strictly for verification purposes and are contractually prohibited from using player data for any other purpose.
6.3 Game Content Providers
Game providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may receive session tokens and game-play data necessary to deliver their games within the 7u7u7 platform. These providers do not receive personally identifiable information such as your name, email, or payment details.
6.4 Legal and Regulatory Authorities
7u7u7 may disclose personal data to law enforcement agencies, regulatory bodies, or other authorities where required to do so by applicable law, court order, or to protect the rights and safety of the platform, its staff, and its players.
7. Cookies & Tracking Technologies
The 7u7u7 platform uses cookies and similar technologies to ensure the platform functions correctly, to remember your preferences, to maintain your login session, and to gather anonymised analytics data that helps us improve the platform experience for all Bangladesh players.
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Essential / Strictly Necessary | Login session management, security tokens, load balancing | No — platform will not function without these |
| Functional / Preference | Remembering language, display preferences, and last-visited sections | Yes — via browser settings |
| Analytics | Anonymised data on page visits, session duration, and feature usage | Yes — via browser settings |
| Security / Fraud Detection | Device fingerprinting signals used for fraud and bot detection | No — required for platform integrity |
You may manage or disable non-essential cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of the 7u7u7 platform. By continuing to use the platform after reviewing this policy, you consent to our use of cookies as described above.
8. Data Retention
7u7u7 retains personal data for the minimum period necessary to fulfil the purposes for which it was collected. The following general retention periods apply:
- Active account data — retained for the duration of your account relationship with 7u7u7 plus a minimum of five (5) years following account closure, to meet financial record-keeping and AML obligations.
- KYC and identity documents — retained for a minimum of five (5) years from the date of account closure in accordance with applicable anti-money laundering requirements.
- Transaction records — retained for a minimum of five (5) years to support financial audit and regulatory compliance requirements.
- Communications and support records — retained for a period of three (3) years from the date of the communication, unless a longer period is required due to an ongoing dispute or regulatory matter.
- Technical and analytics data — anonymised or deleted within twelve (12) months of collection.
When data is no longer required for any of the above purposes, it is securely deleted or irreversibly anonymised. Anonymised data may be retained indefinitely for statistical and research purposes and cannot be linked back to any individual player.
9. Data Security
7u7u7 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. Key security measures include:
- 256-bit SSL/TLS encryption for all data in transit between your device and the 7u7u7 platform.
- Encryption of sensitive data at rest, including stored passwords (hashed with a strong one-way algorithm) and payment method identifiers.
- Role-based access controls ensuring that only authorised 7u7u7 personnel with a documented need can access player data.
- Regular internal security audits and vulnerability assessments of platform infrastructure.
- Multi-factor authentication options for player accounts to reduce the risk of unauthorised access.
- Intrusion detection systems and real-time monitoring for unusual access patterns or potential security incidents.
In the event of a data breach that is likely to result in a risk to the rights and freedoms of affected players, 7u7u7 will notify impacted players and take all necessary steps to contain the breach and mitigate potential harm as quickly as possible.
10. Your Data Rights
As a player registered on 7u7u7, you hold the following rights in relation to your personal data. These rights may be exercised at any time by contacting our support team at [email protected]:
- Right of Access — you may request a copy of the personal data that 7u7u7 holds about you, along with information about how that data is used and stored.
- Right to Rectification — you may request that 7u7u7 corrects any inaccurate or incomplete personal data held on your account.
- Right to Erasure — you may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected and where no overriding legal obligation requires its retention.
- Right to Restriction — you may request that 7u7u7 restricts the processing of your personal data in certain circumstances, such as while a dispute about data accuracy is resolved.
- Right to Data Portability — you may request a copy of data you have provided to 7u7u7 in a structured, machine-readable format where technically feasible.
- Right to Object — you may object to data processing carried out on the basis of legitimate interests where your individual circumstances warrant it.
- Right to Withdraw Consent — where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.
7u7u7 will respond to all valid data rights requests within a reasonable timeframe, typically within 30 days of receipt. In complex cases, this period may be extended, but you will be informed of the extension and the reason for it.
11. Minors
The 7u7u7 platform is strictly for adults aged 21 years and above. 7u7u7 does not knowingly collect personal data from individuals under the age of 21. Age verification is a mandatory step in the registration and KYC process, and accounts found to belong to under-21 players are immediately closed.
If a parent or guardian believes that a person under 21 has submitted personal data to 7u7u7 without authorisation, they should contact us immediately at [email protected]. We will investigate the matter promptly and take appropriate action, including deletion of any data collected from an ineligible minor.
12. International Data Transfers
In the course of delivering platform services, personal data held by 7u7u7 may be processed by service providers or infrastructure partners located outside Bangladesh. Where such transfers occur, 7u7u7 takes reasonable steps to ensure that appropriate safeguards are in place to protect the data to a standard consistent with this Privacy Policy.
Safeguards used by 7u7u7 for international data transfers may include contractual data protection clauses with receiving parties, selection of vendors who maintain internationally recognised security certifications, and data minimisation practices that limit the volume of personal data transferred outside Bangladesh.
13. Changes to This Privacy Policy
7u7u7 reviews and updates this Privacy Policy periodically to reflect changes in platform operations, applicable law, or best-practice data protection standards. The most current version of this policy is always available on this page, with the effective date displayed at the top.
Where a change to this Privacy Policy is material — meaning it significantly affects how your data is used or your rights as a player — 7u7u7 will notify registered players via email or an in-platform notification before the update takes effect. Continued use of the 7u7u7 platform after an updated policy has been published constitutes your acceptance of the revised terms.
14. Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or the way 7u7u7 handles your personal data, please contact our support team. We are available around the clock, seven days a week, at Bangladesh Standard Time (BST, UTC+6).
Hours: 24/7 — Bangladesh Standard Time (BST, UTC+6)
When submitting a data rights request, please include your registered username and a brief description of your request so that our team can locate your account and respond as efficiently as possible.
Your Data is Safe — Now Let's Play
Now that you know exactly how 7u7u7 protects your personal information, explore the full range of cricket betting, live casino, and slot games available on the platform.
21+ only. Gambling involves financial risk. Please play responsibly.